Created in 1993 by and for women, Women’secret (a brand owned by Tendam) is a specialist in womenswear, a leader in underwear, nightwear, accessories and bath wear aimed at women aged between 25 and 45 who want to feel elegant, comfortable and sexy for any occasion. It started its international expansion in 2001 and currently has a presence in more than 70 countries, with around 700 points of sale.